Ok, there is a general misperception in the world of marketing and the craft supply industry. Crocheters feel this a lot because we are constantly being maligned by the industry we support in our purchases. Yet, it's not just we who wield the hook who are so maligned, it's all of us who craft.
If they would a) stop working off myths and actually do some real marketing research (aka get out from behind a desk and go talk to people) and b) pay attention to supply/demand the craft market would be a better place for all of us.
Myth 1: People who craft are older, retired, or poor, or have too many kids to count.
Whaaaaaaaaaaaat? What the hell is that about? I mean for goodness sakes we are not living in a Dickens novel. Here's the real world. Crafters come in all shapes and sizes, all ages, all kinds of interests.
Why just in crochet alone you have many different genre which appeal to different kinds of people. Amigurumi is a super trend that's getting more and more interesting all of the time! Younger people are into it, though they aren't the only folks who like to make these trendy dolls. There are blanket/afghan makers, pillow puff stitchers, and others who like to make socks, slippers, hats and scarves, others work with beads, make tapestry or curtains, others still make fashion items. Some folks are poor, some are rich, some are old, some are grannies, some are grampies, some are young, some are rich, most are female but not all.
Dudes and dudettes who do the marketing, my hand is on my hip, and I'm shaking my head in dismay at your lack of attention to detail.
Pay someone to do market research for you. Crap if you paid me to go to the conventions, and do marketing research I'd do it in a heart beat. Unbiased, honest to goodness research. Because, lordy these myths are what is busting the craft industry as a whole.
If you do not market well, your business is a bust.
ABOUT THE CLF
- Fearless Leader of the CLF
- Everywhere, No where
- I started the CLF as a joke on Ravelry, back in July of 2007. The joke was on me, we're a real group, that seeks to liberate ourselves from stereo types about our craft and ourselves. Other than being called "Fearless Leader", I'm a designer, mother, editor, wife, hand spinner, yarn addict, incessant reader, and over all geek in the coolest of geeky ways.
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CLF Salutes the following Sites
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- Beautiful Offerings by Bonnie Pierce
- Designer Karen Whooley's Site
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